basics of keyword research

The Guide to the Basics of Keyword Research

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In this blog you will learn more about the basics of keyword research , How it is done and why it is very important.

What is Keyword Research?

Finding and analysing search phrases that people type into search engines is the process of conducting keyword research. This is done with the intention of utilising the information for a specific purpose, frequently for search engine optimisation (SEO) or general marketing. The popularity of the target queries, how tough they are to rank for, and other information may be found through keyword research.

What makes keyword research crucial?

The ideal keywords to target may be found with the use of keyword research, which also offers useful information about the Google searches that your target market is really making.

You may use the knowledge you gain about these real search phrases to guide both your smaller-scale marketing plan and your content strategy.

When performing internet research, people utilise keywords to discover answers. Therefore, you stand to get more traffic if your content is successful in appearing in front of our audience while they do searches. As a result, you ought to concentrate on such searches.

Additionally, according to the inbound technique, we should design content around what people want to learn rather than what we want to tell them. Or to put it another way, our audience comes to us.

Conducting market Research has many Benefits:

  1. Traffic Growth
  2. Enhanced Visibility
  3. Competitive Advantage
  4. Audience insights

The Basics of Keyword Research

basics of keyword research


Relevance affects how Google ranks material. The idea of search intent enters the picture at this point. If your material satisfies the demands of the searchers, it will rank for that term. Additionally, the query’s greatest resource must be your content. Why, after all, would Google give your article a better ranking if it offers less value than other online content?


Sources that Google considers authoritative will be given greater weight. This means that you must use every effort to establish yourself as an authoritative source by enhancing your website with educational, helpful material and advertising it to get social signals and backlinks. Unless your material is extraordinary, you have a decreased chance of ranking if you’re not regarded as an authority in the field or if a keyword’s SERPs are stacked with authoritative sites you can’t compete with (like Forbes or The Mayo Clinic).


Even if you wind up on the top page of search results for a certain term, no one will ever visit your website as a consequence. similar to opening a business in a deserted location.

MSV (monthly search volume), which represents the total number of times the term is searched each month across all audiences, is used to quantify volume.

How to Research Keyword for Your SEO?

Step 1: Create a list of topics based on your business.

Step 2: Select and Create keywords around those topics.

Step 3: Understand the intent of the keyword and analyse accordingly.

Step 4: Research various keywords and search terms.

Step 5: Use keyword research tools. like Ahrefs, semrush

These are the 5 important steps to perform keyword research. Moreover these steps will help you in understanding your business better and also help you in understanding your clients.


Keyword research is an essential part of driving organic traffic to your website. By understanding what your audience search you can create contents. Always stay up to date with your content. Search engines will constantly check for updates.