This is the question nearly every new client asks us first: "should I run Google Ads or Meta Ads?" The honest answer is it depends on what kind of buying behaviour your product triggers.
The core difference that actually matters
Google Ads captures demand that already exists — someone is actively searching for what you sell. Meta Ads creates demand by interrupting someone's scroll with something they didn't know they wanted yet.
Start with Google Ads if:
- Your product has clear search intent — people actively Google it
- You sell something people research before buying
- You have a limited budget and need higher-intent, lower-volume leads
Start with Meta Ads if:
- Your product is visually appealing and benefits from being discovered
- You want to build a retargeting audience and brand awareness simultaneously
- Your business serves a specific local radius you can geo-target precisely
The mistake we see most often
Spreading a small budget (under ₹15,000/month) across both platforms at once. Neither gets enough data to optimize properly. Pick one, get it profitable, then expand.